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Now showing items 21-29 of 29
Study of the opportunities for and feasibility of starting a retail chain store business in India
(Indian Institute of Management Ahmedabad, 1990-03)
Retailing of food products through supermarket: opportunities and constraints
(Indian Institute of Management Ahmedabad, 1998-03-10)
Store Format Choice in an Evolving Market – A TPB Approach
(2009-07-28)
The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which ...
Indian consumer style inventory and its role in predicting Indian mall patronage intention
(Inderscience Enterprises Ltd., 2015)
The emergence of organised retail formats like malls in India has metamorphosed the retail scenario and transformed the consumers' shopping patterns. Consumer style inventory (CSI) has been successfully adapted for ...
Modelling situational factors in variety seeking behaviour: a conceptual approach
(Inderscience, 2016-08-21)
The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ...
Comfort in Steam
(2010-08-17)
The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...
Essays on consumers’ responses to retail promotions
(Indian Institute of Management Ahmedabad, 2021-09-24)
How do consumers respond to innovative forms of promotional strategies employed by
retailers? This thesis attempts to answer this question across two essays, using experiments as
a primary method of inquiry. In Essay 1, ...
Shopping orientation in the evolving Indian market
(SAGE Publications Ltd, 2003)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
Essays on the elements of consumer journeys in retailing
(Indian Institute of Management Ahmedabad, 2023)
"In two essays, I examine how elements in online and offline consumer journeys can be used to study consumer behaviour.
In the first essay, I bring in the network theory perspective as an element to study online consumer ...