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Now showing items 21-30 of 49
Marketing is all about the moments of truth
(2016-06-27)
Marketing conclave at IIM-A
(2014-09-18)
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
(2007)
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
(2005)
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Peeping into human mind for gen next marketing ideas
(Times of India, 2018-06-19)
Market for mortage backed securities in India
(Indian Institute of Management Ahmedabad, 2003)
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
(Indian Institute of Management Ahmedabad, 2008)
Evaluation of growth strategy of Zydus Cadila
(Indian Institute of Management Ahmedabad, 2004)
Identification and implementation of CRM strategies for eRetailing businesses in India
(Indian Institute of Management Ahmedabad, 2003)