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Now showing items 21-30 of 100
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
International marketing strategies in India: an application of mixed method investigation
(2005-10-27)
Internationalization drives and export orientation are prominent in the organizational strategies of
a number of leading Indian firms and multinationals located in India. This is a significant indicator
of the growing ...
CavinKare private limited: serving low income consumers
(2008-11-10)
This case was prepared by
Professor Anand Kumar
Jaiswal of the Indian Institute
of Management, Ahmedabad
and Professor Pingali
Venugopal of Xavier Labour
Relations Institute (XLRI),
Jamshedpur, as a basis for
classroom ...
Marketing I (MKT1) Term-end Exam (2016-17)
(Indian Institute of Management, Ahmedabad, 2016)
Marketing I (MKT1) Term-end Exam (2016-17)
Marketing (MKT-2) (Term 2) (2016-17)
(Indian Institute of Management, Ahmedabad, 2016)
Marketing (MKT-2) (Term 2) (2016-17)
Marketing in the world of Hi-Tech & Innovation (MMWHTI) (2014-15) (slot 7-8) (End-Term)
(Indian Institute of Management, Ahmedabad, 2014-08-22)
Marketing in the World of High-Tech and Innovation (MMWHTI) (2014-15) (Mid-Term)
(Indian Institute of Management, Ahmedabad, 2014)
Marketing is all about the moments of truth
(2016-06-27)
Marketing conclave at IIM-A
(2014-09-18)