Search
Now showing items 31-40 of 54
Dainik Jagran (A): Towards a New Direction
(2010-09-01)
Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
Hidesign: Brand by Design
(2010-09-02)
Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some ...
The Unstoppable Journey: Transformation of Apollo Tyres Ltd.
(2010-09-13)
Apollo Tyres Limited was started in 1974 by an entrepreneur, Ranauq Singh, plagued with poor quality and labour problems at its mother plant in Kerala, the business did not take off well. His son, Onkar Kanwar introduced ...
How Successful are you in Your New Brand Launches?
(2010-11-23)
Getit: Managing the Salesforce in Changing Times
(Indian Institute of Management, Ahmedabad, 2014)
The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...
Does salesperson’s customer orientation create value in B2B relationships? empirical evidence from India
(2011-05-04)
Although value creation in business relationships has taken an important position in the literature, yet scant
attention has been paid to the precise nature of creation or destruction of value in b2b customer-oriented
selling. ...
National publishing company: marketing of children's fortnightly magazine
(1994-10-05)
In November 1990, Mr R Saxena, Marketing Manager
of National Publishing Company, was considering alternative
strategies to improve the sales of "Titli," a
children's fortnightly vernacular magazine published
by the ...
Malfunctioning of the public distribution systems: an empirical analysis.
(1991-09-29)
Public distribution system (PDS), which
acquired prominence in India during the
Second World War period, has evolved over
the years as a major policy instrument of the
government to ameliorate difficulties caused
by ...