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Organisational buying: supplier evaluation criteria for standard products
(2010-03-14)
The basic objective of the study was to understand the relative importance of various supplier attributes as perceived by purchase executives in India. The second objective of the study was to find out whether there were ...
Organizational buying: supplier evaluation criteria for standard products
(1981-04-20)
This paper studies organizational buying behaviour, a
responsibility shared by several functionaries including
the purchasing personnel. It measures the perceived
importance of various standard attributes for ...
Effect of sexual illustrations on brand - products recall
(1979-08-27)
Following trends in the western world, Indian marketers
have. of late. resorted to using sex appeal in advertisements.
This study was conducted to test a few hypotheses
relating to brand recall by broadening the concept
of ...
Predicting new product success: role of product category related perceptual variables
(1979-04-30)
This paper is concerned with the decision-making processes
of consumers when faced with a new brand situation
in a familiar product category. It relates intention
to buy a new brand with a number of different ...