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Now showing items 31-40 of 65
Marketing of fresh water fishes in India
(2010-03-23)
In this paper an attempt has been made to analyse the marketing patter (use flows, physical flows, channel flows and fisherman's share in consumer rupee) of fresh water fishes and to summarize the key area for action to ...
Marketing of Seeds in India: Status and Issues
(2012-10-17)
Impact of Dynamic Pricing in Organized Retail
(Indian Institute of Management, Ahmedabad, 2015)
Business strategy for NDTV
(Indian Institute of Management Ahmedabad, 2005)
Study of switching behaviour under discounts: Strong brand vs. Weak brand
(Indian Institute of Managment Ahmedabad, 2014-07-29)
Business strategy for Spreadwing Co.: an analysis of the online professional job market in the USA
(Indian Institute of Management Ahmedabad, 2001)
All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey
(Indian Institute of Management Ahmedabad, 2021)
This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ...
Cause related marketing - an Indian overview
(Indian Institute of Management, Ahmedabad, 2014)
The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ...