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Now showing items 31-40 of 170
Indian Products Limited (C)
(2010-08-09)
The cases can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in Case (C) are for ...
Maruti Udyog Limited
(2010-08-09)
Developing a Marketing Strategy for AWAG-Ekta
(2010-08-11)
ISGEC (B): Product Adaptation and Pricing
(2010-08-11)
The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia ...
Blue Dart Express
(2010-08-11)
ISGEC (A): Early Initiatives
(2010-08-11)
The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in ...
Lotus Thread Company Limited (E)
(2010-08-12)
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency
(2010-08-11)
The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...
Lubol India Limited (B)
(2010-08-13)
With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies ...