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Now showing items 31-40 of 100
Feasibility and marketing of medical insurance
(Indian Institute of Management Ahmedabad, 1989)
The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any ...
Role of corporate credit in pesticide marketing in India
(Indian Institute of Management Ahmedabad, 1998)
Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
(2007)
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...
Relationship of prior product knowledge to pre-purchase information search ;a motivation theory approach
(2005)
Understanding the consumer information search process plays a pivotal role in key strategic managerial decision areas such as communications planning and new product introduction. This study examined the process by which ...
Distribution strategies and performance: a cross-national comparison of the automobile industry
(1999)
This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...
Marketing in spearhead strategic development organisations
(1993)
The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ...
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
(Indian Institute of Management, Ahmedabad, 1997)
Peeping into human mind for gen next marketing ideas
(Times of India, 2018-06-19)
Market for mortage backed securities in India
(Indian Institute of Management Ahmedabad, 2003)
Takeover of Hutch by Vodafone: an analysis of brand re-positioning
(Indian Institute of Management Ahmedabad, 2008)