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The Torrent Group
(2010-08-19)
The case deals with issues facing Torrent Group. As of 1998, the group consisted of nine companies in three different businesses, namely health care, energy, and financial services. With the liberalization of the Indian ...
Torrent Case Series (10 Series)
(2010-08-18)
Brand specific associations and consumer involvement in the evaluation of brand extensions
(Indian Institute of Management Ahmedabad, 1998-12-01)
Research in the area of brand extensions has focused on the themes of simple affect transfer and category based affect transfer to explain attitude towards the extension. Subsequent research stresses the importance of ...
Marketing strategies of the state level organisation in public distribution: A study of civil supplies corporations
(1987)
In recent decades, governments have organized state owned enterprises to undertake trading and distribution of important commodities and products. Despite the social and economic importance of such organizations, research ...