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Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
(MDPI, 2016)
Given the economic squeeze world over, search for what we call frugal grassroots
innovations in Honey Bee Network, has become even more urgent and relevant in
the recent years. And, to shape this search, models and ...
Ripples on financial networks
(Indian Institute of Management Ahmedabad, 2019)
In the financial markets, asset returns exhibit collective dynamics masking individual impacts on the rest
of the market. Hence, it is still an open problem to identify how shocks originating from one particular
asset ...
Effectiveness of meme marketing
(Indian Institute of Management Ahmedabad, 2020)
Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...
Study on content driven creative marketing: modern methods of user engagement
(Indian Institute of Management Ahmedabad, 2020)
You are bound to come across promoted content or “ads” if you use any of the social media platforms be it Facebook, Instagram, Twitter, YouTube, etc. The content is subtly pushed in between the non-promoted organic content ...
Devising a marketing strategy for a goat meat producer company in Tamil Nadu
(Indian Institute of Management Ahmedabad, 2020)
In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...
Key drivers for branding and consumer decision process for electric vehicles
(Indian Institute of Management Ahmedabad, 2020)
The EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer ...
Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models
(Indian Institute of Management Ahmedabad, 2019)
The aim of this project was to develop a deeper understanding of the reasons why the current workshop model is not working to its full potential, further understand the challenges faced by the organisation in increasing ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers
(Indian Institute of Management Ahmedabad, 2021-09-07)
Our project will be focused on gaining insights about the latter kind of cause marketing, and specifically on studying the impact of purchase decisions of consumers in Indian markets when FMCG brands have employed such ...
Analysis of structural conditions affecting primary market trends
(Indian Institute of Management Ahmedabad, 2021-12-14)
In theory, this is expected to increase the linkage between private market activity and primary market issuances after the investment gestation period across the growth rounds. This is because, in this scenario, IPOs are ...