Search
Now showing items 51-57 of 57
Rise of quick commerce in India: business models And infrastructure requirements
(Indian Institute of Management Ahmedabad, 2023-03)
The democratisation of mobile internet, increase in e-commerce penetration and omnichannel
distribution has led to an expansion of the e-commerce industry. The COVID19 pandemic
and the subsequent control measures like ...
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)
Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...
A study on AI application in maximizing customer lifetime value
(Indian Institute of Management Ahmedabad, 2022)
Online buying has surpassed traditional shopping in recent years for many reasons, including its many advantages over traditional shopping in terms of efficiency, convenience, cost, and selection. Multi-product retailers ...
Performance marketing spends undertaken by companies on e-commerce portals
(Indian Institute of Management Ahmedabad, 2022)
Performance marketing is a form of digital marketing strategy driven by results. It is better for
marketeers because they only need to pay when a specific desired action occurs. For example,
a user buys a product using ...
Reducing market separation through e-commerce: cases of Bottom of the Pyramid (BoP) firms in India
(Taylor and Francis Online, 2023-11-29)
Market-based solutions for poverty alleviation at the Bottom of the Pyramid (BoP) have been discussed extensively in the literature. Most BoP producer firms are based out of remote locations and suffer from informational ...
Integrated inventory replenishment and online demand allocation decisions for an omnichannel retailer with ship-from-store strategy
(Elsevier, 2024-02-28)
Retailing has changed dramatically from single-channel brick-and-mortar stores to multi-channel and omnichannel retailers over the last few decades. Omnichannel retailers employ different strategies to integrate
online ...
Essays on navigating fake reviews and enhancing trust in e-commerce websites
(Indian Institute of Management Ahmedabad, 2024)
The continued prevalence of fake reviews in the online marketplace poses a pervasive challenge impacting consumers, businesses, and online platforms. Fake reviews deviate from honest evaluations, potentially distort ...