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Now showing items 61-70 of 100
Exploratory study on marketing of seeds of oilseeds
(Indian Institute of Management Ahmedabad, 1989)
Business strategy for Spreadwing Co.: an analysis of the online professional job market in the USA
(Indian Institute of Management Ahmedabad, 2001)
Using crop outlook information for timely marketing decisions in government
(1986-09-22)
Reliable and timely information on crop
prospects is not available in India. As a
consequence, market planning of procurement,
storage and distribution operations,
and pricing of foodgrains and other crops
is usually ...
All for a good cause: a study of placement of cause marketing advertisements in consumer online decision journey
(Indian Institute of Management Ahmedabad, 2021)
This study examines the impacts of placing cause advertisements at different stages of a consumer’s online decision journey. Cause related marketing (CRM) is defined as a commercial activity in which a brand is advertised ...
Cause related marketing - an Indian overview
(Indian Institute of Management, Ahmedabad, 2014)
The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ...
Path to sustainability: marketing in Indian startups
(Indian Institute of Management Ahmedabad, 2019)
Around ninety percent of Indian startups fail within the first five years, according to a Moneycontrol report (Moneycontrol news, 2018). In this age of high fund inflow and rapid scale up decisions, the strategies along ...
Marketing Management-1 (Slot-6) (End-Slot Exam) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)
Marketing Management 1 End-Slot Examination (2013)
(Indian Institute of Management, Ahmedabad, 2013)
Marketing - I (Slot-3) End Term Exam (2013)
(Indian Institute of Management, Ahmedabad, 2013)
Marketing 1 (Slot-3) (End-Term) (2014-15)
(Indian Institute of Management, Ahmedabad, 2014)