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Now showing items 71-80 of 120
Quick Photo (A)
(2010-08-31)
A customer wanted to get his camera repaired. He gave his camera at a shop for an estimate for repair. When he went to enquire about the status of his camera, he was shocked to know that his camera case was misplaced/ lost ...
Packers, Movers & Shakers (B)
(2010-08-31)
This case adds to the data presented in case titled, “Packers, Movers & Shakers (A)" (MAR0373). A consumer was disappointed with the experience he had with a company that he had hired to pack and shift his household ...
Quick Photo (B)
(2010-08-31)
The case adds to the data presented in case “Quick Photo (A)" (MAR0370) . Students should have read case “A”. A Customer’s camera case was lost by the shop where he had given his camera for an estimate for repair. The ...
Scorpio from Mahindra: Developing Brand
(2010-08-31)
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...
Bangalore Integrated Systems and Solutions Pvt Ltd (B)
(2010-09-01)
This case describes events subsequent to these describes in "Bangalore Integrated Systems and Solutions Private Limited (BISS) (A)" (MAR0362) case. The company has developed new products which have found acceptance. It ...
Muebles: The Home Building Store
(2010-09-01)
Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising ...
Infinite: Sales and Distribution of Mutual Funds
(2010-09-01)
The case looks at the challenges of selling and distributing mutual funds in India. It describes mutual funds, the sales and distribution structure and raises managerial questions about the way forward for infinitive.
Prerna Stores
(2010-09-01)
Crossword - Consumer Relationship Management
(2010-09-01)
Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive ...
Dainik Jagran - Jharkhand
(2010-09-01)