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Branding in digital era
(Indian Institute of Management Ahmedabad, 2020)
The world is changing spontaneously everywhere and the word “digital” has become so common these days. Everywhere we look there is some element of digitalization is present, like digital banking, digital cameras, digital ...
Disruption in fashion technology sector through emergence of insurgent players (start-ups)
(Indian Institute of Management Ahmedabad, 2020)
The fashion tech sector has been the highest funded area in terms of Venture Capital and Debt funding in the last five years. The phenomenon can be attributed to emergence of small startup brands carving a niche for ...
Analysis of theory of state; and it’s application on affirmative action
(Indian Institute of Management Ahmedabad, 2020)
In this project, we examine the role of state as per some prominent intellectual voices in 20th century. These people include Milton Friedman, Noam Chomsky, Robert Nozick, and Rawls. We use their writings as a basis for ...
Virtual internships: challenges and solution
(Indian Institute of Management Ahmedabad, 2020)
Higher education curriculum usually has an internship component, and the value of applying learned concepts to real-life problems and gaining hands-on experience is widely recognized. This recognition is even more pronounced ...
Design and development of an interactive dashboard (web application) to present India specific COVID-19 data for user analysis
(Indian Institute of Management Ahmedabad, 2020)
With one-third of the global population on lockdown at one point in time, the pandemic had affected the majority. Now, approximately a year after the start of the spread, we see the nations have lifted their lockdowns, and ...
The use of data analytics in HR processes
(Indian Institute of Management Ahmedabad, 2020)
The role of HR in an organization has evolved a lot in the past few decades. From the peripheral zone of an organization, HR has now become a key function of any organization, serving as a strategic business partner which ...
Crisis communication during Covid-19
(Indian Institute of Management Ahmedabad, 2020)
Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, ...
Electric vehicles: analyzing the feasibility of electric vehicles in India
(Indian Institute of Management Ahmedabad, 2020)
India is regarded as the 4th largest automotive market in the world, with annual sales clocking twenty-one million two-wheelers, three million passenger vehicles, and one million commercial vehicles in 2019 (Exhibit 1). ...
Platformization in the health & fitness industry: gym aggregator platform
(Indian Institute of Management Ahmedabad, 2020)
With the ever-evolving technological capabilities in today's globalized world, there has been a push towards developing central platforms for many traditional businesses, including but not limited to retailing, travel ...
Study and analysis of cold chain practices across four sectors and recommendations towards improving them
(Indian Institute of Management Ahmedabad, 2020)
With a total installed capacity of 34.9 Mn MT of cold storage, India is one of the countries which is largely dependent on cold chain for supplying perishable goods, in the world. India is the largest producer of Milk, ...