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Now showing items 8901-8910 of 10245
A study on the impact of Alpha Numeric naming on customer perceptions
(Indian Institute of Management Ahmedabad, 2016)
The purpose of this study is to understand how consumers perceive alpha numeric brand names
and thereby help marketers name their products and features to communicate the intended benefit
effectively. This research ...
IPR in the Indian entertainment industry
(Indian Institute of Management Ahmedabad, 2016)
Intellectual Property rights are often seen as a necessity in the modern
media and entertainment industry. The standard justification of the need for
intellectual property rights are in some sense utilitarian. It can be ...
Solving problems through choice architecture
(Indian Institute of Management Ahmedabad, 2016)
The objective of this paper is to explore principles of choice architecture to influence a change in
the consumption pattern of the consumers. The experiment conducted was to assess whether
mapping of incentives would ...
Effective schooling models for low and medium cost schools
(Indian Institute of Management Ahmedabad, 2016)
A study of the impact of 9-ending prices and display of discount percentages on customer purchase decisions
(Indian Institute of Management Ahmedabad, 2016)
Study of personality traits of participants in flash sales
(Indian Institute of Management Ahmedabad, 2016)
Disciplines in higher educational institutions: a study of practices, rules and norms
(Indian Institute of Management Ahmedabad, 2016)
The project attempts to understand the disciplining systems in the educational institutions to understand the concept of an ideological discipline as it currently exists in the society, and its impact in shaping the ...
The true cost of producing thermal power in India
(Indian Institute of Management Ahmedabad, 2016)
This primary objective of this study is to quantify the real cost of thermal power generation by factoring in externalities of production. The externalities include air pollution (health impacts and cost of loss in ...
Evaluation of direct benefit transfer (DBT) OF food subsidy
(Indian Institute of Management Ahmedabad, 2016)
The Cash Transfer of Food Subsidy Rules was gazetted by the Government on August 21, 2015. The cash transfer of food subsidy is expected to aid the Government in weeding out fake beneficiaries and in ...
Price wars, financial distress and collusion in India airline industry
(Indian Institute of Management Ahmedabad, 2016)
Spicejet and IndiGo, along with other Indian airlines, have participated in multiple price wars over the last 4 years. The reasons behind these price wars, as provided in the mainstream media, are numerous and range from ...