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Now showing items 81-90 of 100
Devising a marketing strategy for a goat meat producer company in Tamil Nadu
(Indian Institute of Management Ahmedabad, 2020)
In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...
Key drivers for branding and consumer decision process for electric vehicles
(Indian Institute of Management Ahmedabad, 2020)
The EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer ...
Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models
(Indian Institute of Management Ahmedabad, 2019)
The aim of this project was to develop a deeper understanding of the reasons why the current workshop model is not working to its full potential, further understand the challenges faced by the organisation in increasing ...
Paper on the vision, marketing & operation strategies, growth plan, and financial viability of the car service startup – “Beficaar”
(Indian Institute of Management Ahmedabad, 2022-12)
The Indian automotive industry ranks 4th globally with respect to the valuation of the Automobile Industry in India, 2021 (Automobile Industry in India, 2021). Currently, the Indian automobile industry contributes 7.1% to ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers
(Indian Institute of Management Ahmedabad, 2021-09-07)
Our project will be focused on gaining insights about the latter kind of cause marketing, and specifically on studying the impact of purchase decisions of consumers in Indian markets when FMCG brands have employed such ...
Analysis of structural conditions affecting primary market trends
(Indian Institute of Management Ahmedabad, 2021-12-14)
In theory, this is expected to increase the linkage between private market activity and primary market issuances after the investment gestation period across the growth rounds. This is because, in this scenario, IPOs are ...
Vim black: satire or washout?
(Financial Express, 2022-12-13)
Effect of derivatives in improving market stability
(Indian Institute of Management Ahmedabad, 2021-09-07)
In this paper we have analyzed low frequency stock data of listed Indian firms, to find if listing on the derivatives market has an impact on the price efficiency. The paper looks at multiple firms selected from small and ...
Designing brand names for bop segment in India
(Indian Institute of Management Ahmedabad, 2021-12-14)
The fortune associated at the bottom of the pyramid (BOP) is a primary motive for MNCs striving to expand into rural India. In order to attract and retain these consumers, it is of utmost importance to comprehend their ...