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Now showing items 9401-9410 of 9491
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)
Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...
Zoning strategies for human–robot collaborative picking
(Wiley, 2023-12-20)
During the last decade, several retailers have started to combine traditional store deliveries with the fulfillment of online sales to consumers from omni-channel warehouses, which are increasingly being automated. A popular ...
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
(Springer, 2024-01-03)
While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ...
Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
(WILEY, 2023-12-19)
The present research delves into the concept of celebrity co‐creation from theconsumer behavior perspective. It explores the impact of the degree of a celebrity'sinvolvement with a brand (celebrity as an endorser vs. ...
The role of founder CEO and independent board in family firms’ international growth: evidence from India and Italy
(Emerald Insight, 2023-08-02)
Purpose – This paper investigates the role of the founder CEO and board independence in shaping the way
in which Indian and Italian family firms (FFs) pursue international growth via two modes, that is exports
and FDI. ...
“So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
(Elsevier, 2023-08-01)
Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across a wide range of contexts. The technology
presents ...
A role that takes its toll? The moderating role of leadership in role stress and exposure to workplace bullying
(Emerald Insight, 2023-11-10)
Purpose – The purpose of the article is to provide further evidence for the work environment hypothesis.
According to the work environment hypothesis and as documented by empirical evidence, organizational
factors play ...
COVID-19, livestock supply chains and livelihoods in India: a review of impacts and implications
(Emerald Insight, 2023-03-02)
Purpose – The global outbreak of COVID-19 and its subsequent varied impacts on different economic
activities necessitate to examine its disruptions and impacts on livestock sector in India due to its recently
surging ...
Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data
(Elsevier, 2024-01-01)
It is now much discussed that Artificial Intelligence (AI) as a General-Purpose Technology (GPT) can resolve the
efficiency problems of industries, including in pharmaceutical markets where productivity challenges continue ...
Regulating agricultural markets in India: a smallholder perspective
(Orient BlackSwan, 2023)
The Orient BlackSwan ‘Policy Studies’ series is designed to address, investigate, and analyse public policy in the field of governance.
In 2020, contentious agricultural market Acts, popularly known as the Farm Laws, ...