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Now showing items 951-960 of 1001
Evaluating possible areas of business diversification for telecom players due to Jio’s insurgency
(Indian Institute of Management Ahmedabad, 2019)
The Indian telecom story started during the early 1850s (a head start) but failed to take off. The first telegraph line was established during the rule of British East India Company in the late 1850s. Infrastructure for ...
Singer finance: an NBFC in making
(Indian Institute of Management Ahmedabad, 2019)
Ashok Bohra and Pradeep Sankhla are business partners from the early 1990s. They started their business of suiting and shirting in the Bhilwara district in Rajasthan. By 2010, they realized the new opportunity of two-wheeler ...
Differentiating Gen Z with millennials: values and consumption
(Indian Institute of Management Ahmedabad, 2019)
Values have always been an essential element in studying and assessing individual behaviour in fields like anthropology, psychology, marketing and other disciplines. Values have been used as a basis to categorise and ...
Cross-domain participation in crowdsourcing contests
(Indian Institute of Management Ahmedabad, 2019)
The aim of this project is to determine whether the cross-domain participation of users in a crowdsourcing contest leads to increased overall participation for these users. Over that, it is also analyzed if the type of ...
Analysing citizenship rights in India
(Indian Institute of Management Ahmedabad, 2019)
Citizenship is the legal contract, the legal institution which provides/grants an individual membership in a nation. The membership comes along with a set of rights and duties for the individual, which are defined by the ...
Understanding the power of digital initiative to build a world-class brand for OnePlus
(Indian Institute of Management Ahmedabad, 2019)
The study goes through all the initiatives like the invite system designed out of necessity. The initial target was to sell 50,000 devises, and they managed to sell over a million! The hype that they were able to creativity ...
Assessing factors influencing job attractiveness in emerging markets: an empirical study of IIMA students
(Indian Institute of Management Ahmedabad, 2019)
Emerging economies are taking the center-stage of the new business world. Countries like India and China, where the total consumer numbers run into billions can provide excellent business opportunities to the global MNCs. ...
Feasibility analysis and tentative business plan for subject labs catering to elementary classrooms in rural areas
(Indian Institute of Management Ahmedabad, 2019)
Shiksharth (Shiksharth, n.d.) is a not-for-profit organization working towards improving the quality of education in rural and tribal areas through action-based research, design and implementation. Having its presence in ...
Strategic HRM best practices and operational excellence in IT industry during and after the Covid-19 incident
(Indian Institute of Management Ahmedabad, 2019)
There has been an increasing focus on HRM's best practices into the Organizations across the globe. Nevertheless, Covid19 has changed the business dynamics of the IT Industry across the world, and HRM think tanks have taken ...
Casual sexism & its impact on the psychology & performance of women: a study on IIMA
(Indian Institute of Management Ahmedabad, 2019)
Everyday incidents have a massive impact on people’s lives & when it comes to certain sections of the society that have been traditionally marginalized or oppressed, daily incidents involving prejudice form a substantial ...