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Experience with case method in short duration executive development programmes
(2010-03-14)
Short Duration Executive Development Programme (SEDPs) bear certain characteristics that pose significant problems to instructors and coordinators in the effective use of case method in achieving the learning objectives ...
Experiences of designing a case based compulsory marketing course for a masters level programme in management
(2010-03-14)
This paper describes authors' experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given ...