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Consumer learning and store choice
(2007-11-01)
Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...
The Classic Conceptualisation and Classification of Distribution Service Outputs - Time for a Revision?
(2009-09-04)
Distribution service outputs structurally play a pivotal role in retail- and channel management. This paper critically assesses the nature of Bucklin’s classic formulation, which is concerned with numerically expressible ...
Revisiting the conceptualisation and classification of distribution service outputs
(2009-12-14)
Distribution service outputs structurally play a pivotal role in retail and channel management. This paper critically assesses the nature of Bucklin s classic formulation, which is concerned with numerically expressible ...