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Shopping orientation in the evolving Indian market
(2003-10-22)
Studies on shoppers in India have largely been limited to their time and money spending pattern, demographic profile, and preferences for a particular format. It has been found in the studies in other countries that shoppers ...
Store Format Choice in an Evolving Market – A TPB Approach
(2009-07-28)
The store choice has been studied extensively in the literature, but store format choice has had limited research attention. The store choice modeling has been primarily done in the random utility theory framework, which ...