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International Competitive Strategy Choices: Comparing Firms in China and India
(2013-11-20)
The international business literature has yet to adequately explore international competitive strategy choices made by firms in developing countries. This study aims to address this gap by investigating the types of ...
International competitive strategy choices: comparing firms in China and India
(Asia Pacific Business Review, 2013)
This study investigates the types of international competitive strategies (ICS) followed by Chinese and Indian firms. Using firm-level primary data, the contribution analyses the factors that affect ICS choices and whether ...