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Godfather Beer
(Indian Institute of Management, Ahmedabad, 2013)
Case of Branding: North Avenue
(Indian Institute of Management, Ahmedabad, 2013)
Branding and selecting a proper brand name is one of the major tasks after business plan and retail concept is ready. The case discusses North Avenue’s brand name selection process for its proposed retail electronics chain. ...
To Sell Now or Never
(Indian Institute of Management, Ahmedabad, 2013)
Marketing
(Oxford University Press, 2013-01-01)
Infibeam Internet Retailing
(Ivey Publishing, 2013)
Turning Around the Business as Well Creating Sustainability
(Bharat Coking Coal Ltd., 2013)
Project on Enhancing Healthcare Access in India: An IIMA – Abbott Initiative
(Abbott Health Care Pvt. Ltd., 2013)
Brand Adoption by Retailers that Serve Customers at the Base of Pyramid
(Indian Institute of Management Ahmedabad, 2013)