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The effect of CRM stages along with brand images and values on sustainable corporate performance
(Inderscience Enterprises Ltd., 2014)
The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ...
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
(Indian Institute of Management, Ahmedabad, 2014)
The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ...
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
(Indian Institute of Management, Ahmedabad, 2014)
The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ...