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"Tradition & Taste: Exploring Consumers’ Changing Attitude"
("Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note", 2016-07-11)
This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens ...
"Tradition & Taste: Exploring Consumers’ Changing Attitude: A Teaching Note"
(Indian Institute of Management Ahmedabad, 2016-07-11)