Search
Now showing items 1-10 of 156
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)
Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...
Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance
(Springer, 2024-01-03)
While firms engage stakeholders in their sustainability practices to contribute to a better world resiliently and responsibly, little is known about what drives their ability to generate customer engagement (CE) and supplier ...
Specialiased skills are killing it! MBA seen losing edge
(Economic Times, 2024-01-07)
Persistence helped visakhapatnam boy crack CAT
(Times of India, 2024-01-01)
Enfield town & IIM boys set up title clash
(2024-01-06)
Did the COVID-19 pandemic propel usage of AI in pharmaceutical innovation? New evidence from patenting data
(Elsevier, 2024-01-01)
It is now much discussed that Artificial Intelligence (AI) as a General-Purpose Technology (GPT) can resolve the
efficiency problems of industries, including in pharmaceutical markets where productivity challenges continue ...
An analysis of the dual burden of childhood stunting and wasting in Myanmar: a copula geoadditive modelling approach
(Cambridge University Press, 2024-01-19)
Objective: To analyze the spatial variation and risk factors of the dual burden of childhood
stunting and wasting in Myanmar.
Design: Analysis was carried out on nationally representative data obtained from the Myanmar ...
Have a Nice Flight! Understanding the Interplay Between Topics and Emotions in Reviews of Luxury Airlines in the Pre- and Post-Covid-19 Periods
(Springer, 2024-01-25)
Few studies assessed the impact of Covid-19 on the aviation industry from the passengers’ perspective. This study examined how airline passengers’ emotions (positive and negative) and sub-emotions (joy, trust, surprise, ...
Circular value creation through environmental entrepreneurship initiatives: A case-based exploration
(Wiley, 2024-01-12)
The present study builds on the domain of circular economy and its subdomain circu-lar value creation to explore the entrepreneurial process of a small business in India.It aims to find how circular entrepreneurship as a ...
Digital Strategies for Engendering Resilient, Adaptive, and Entrepreneurial Agility: A Confgurational Perspective
(Springer, 2024-01-20)
This study examines how different digital strategies influence agility in managing customer demand. We test the effects of digital strategies on three types of digitally-enabled demand management agility–adaptive, resilient, ...