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Manual for Marketing of Information Products and Services

Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. (2010-06-01)

Product Design and Test Marketing of Management Information Products/Services

Rao, Srinivas S.; Koshy, Abraham; Rama Rao, T. P.; Jain, Abhinandan K.; Jambhekar, Ashok; Jajoo, B. H. (2010-06-02)

Marketing of management information : research at IIMA

Jain, Abhinandan K.; Jambhekar, Ashok; Rao, Srinivas S.; Rama Rao, T. P.; Jajoo, B. H.; Koshy, Abraham (2010-10-05)