Now showing items 1-6 of 6
MMTC Limited: 1992 (B)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...
MMTC Limited: 1992 (A)
It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...
Maruti Udyog Limited
Britannia Khao World Cup Jao (B)
Britannia Khao World Cup Jao (A)
The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ...