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Evolution of advertisements in a dynamic environment: a case study of soft drinks
(Indian Institute of Management Ahmedabad, 2004)
The Product’s life cycle usually consists of five major steps or phases : Product development, Product introduction, Product growth, Product maturity and finally Product decline. The PLC shows projected or historical sales ...
Store choice in an evolving market
(2004-10-26)
The objective of this study is to identify, at a macro level, the drivers of store choice in various product categories, in the context of the evolving retail industry in India. The paper attempts to correlate the distinct ...
Bank consolidation: misplaced priorities
(2004-10-26)
Comparison of CDS prices for different valuation models and hazard rates
(Indian Institute of Management Ahmedabad, 2004)
This paper provides a comparison between the CDS spreads estimated by Hull and white model and Equivalent Recovery model. The paper compares the models for different maturities, using different time-varying hazard rate ...
Contractual arrangements in academia - implications for performance
(2004-10-21)
The politicisation of higher education, corruption in faculty hiring and enrolment, and
student political unrest are being addressed to a certain extent currently. Much less attention
has been paid to the recruitment ...
A brand share prediction model based on disparate sources of data from the Mumbai market
(2004-10-25)
We describe the application of a nested logit function for modelling consumer
brand choice using household transaction data from the Indian market.
This is unique since it is one of the first attempts to integrate disparate ...
Identification of top performing economies
(2004-10-25)
In the era of globalization and liberalization, important investment and business
decisions have to carefully consider long-term performance and prospects of different
national economies. National governments would also ...
Comparative advertising in India: need to strengthen regulations
(2004-10-26)
With the liberalization and globalization of the Indian economy, firms have been aggressively and
vigorously promoting their products and services. In a comparative environment, every representation
of a product or service ...
Wage disparity and human capital accumulation
(2004-10-25)
When the acquisitions of skills and technological change have mutually reinforcing effects the wage gap between skilled and unskilled workers increases. The cost of education is a deterrent to investment in skills that can ...
Logistics of tractor distribution in an agriculture-driveneconomy: an Indian case study
(2004-10-26)
This paper examines critical decision areas in the context of outbound logistics and their analytical
resolution (using operational research models) for a tractor company, which was among the market leaders
in the tractor ...