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Consumer behavior: a managerial perspective
(Cengage, 2015)
Consumer Behavior goes beyond the conventional subject matter of most consumer behavior textbooks, focusing not only on the role of consumers as buyers, but also on their roles as users and payers. This book primarily ...
How to make the right decision
(Random House India, 2015)
Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of ...