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A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms.
(Indian Institute of Management Ahmedabad, 2023-08-09)
The Indian e-commerce market has grown significantly in recent years & it’s still in the sunrise sector. E-commerce start-ups have been incorporated in the recent past and Registered Companies Act, 2013, conducting the ...