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Path to sustainability: marketing in Indian startups
(Indian Institute of Management Ahmedabad, 2019)
Around ninety percent of Indian startups fail within the first five years, according to a Moneycontrol report (Moneycontrol news, 2018). In this age of high fund inflow and rapid scale up decisions, the strategies along ...
Ripples on financial networks
(Indian Institute of Management Ahmedabad, 2019)
In the financial markets, asset returns exhibit collective dynamics masking individual impacts on the rest
of the market. Hence, it is still an open problem to identify how shocks originating from one particular
asset ...
Building brand awareness strategy and visibility for Abodana, SEWA: Kalakruti- exploring various revenue additive models
(Indian Institute of Management Ahmedabad, 2019)
The aim of this project was to develop a deeper understanding of the reasons why the current workshop model is not working to its full potential, further understand the challenges faced by the organisation in increasing ...