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IIM-A to decode Big B magic in state's tourism
(2013-12-27)
Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands
(Indian Institute of Management Ahmedabad, 2013-08-21)
Study of switching behaviour under discounts: Strong brand vs. Weak brand
(Indian Institute of Managment Ahmedabad, 2014-07-29)