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Through the e-looking glass: three essays on influencer marketing, self-discrepancies and consumer behavior
(Indian Institute of Management Ahmedabad, 2023)
"One of the most popular buzzwords of recent times, influencer marketing has attracted significant attention across academia and practice. However, the impact of exposure to influencers on an individual's self-concept is ...
Analysis of cold campaign effectiveness in email marketing and WhatsApp marketing
(Indian Institute of Management Ahmedabad, 2023-08-07)
Companies in their growth phase use cold messaging strategies using emails and SMS to push their products and services. Cold leads drive the top of the funnel. Email marketing is used by thousands of businesses of all sizes ...
Shoppable videos: the untapped gold mine in ecommerce retail.
(Indian Institute of Management Ahmedabad, 2023-08-08)
The report aims to research and analyse shoppable videos' working and their scope of scalability and implementation in the digital marketing space. It aims to identify potential use cases for shoppable videos and study ...
The intermingling of Blockchain, Artificial Intelligence and Marketing and its potential impact in future
(Indian Institute of Management Ahmedabad, 2023-08-07)
With increased awareness of data security and individual privacy in the age of the internet, where everything is shifting online, blockchain comes to safeguard and protect individual identity on the web. This, however, may ...
A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms.
(Indian Institute of Management Ahmedabad, 2023-08-09)
The Indian e-commerce market has grown significantly in recent years & it’s still in the sunrise sector. E-commerce start-ups have been incorporated in the recent past and Registered Companies Act, 2013, conducting the ...