Now showing items 1-10 of 20
Product practices of companies
(Indian Institute of Management, Ahmedabad, 1998)
A study on the determinants of consumer dissatisfaction
(Indian Institute of Management, Ahmedabad, 1999)
Marketing of remote sensing products
In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite ...
Study of electronic point of sales data for possible applications in a supermarket
(Indian Institute of Management, Ahmedabad, 1999-04-24)
Segmentation of Indian Rural market
(Indian Institute of Management, 1998-02)
Formulation of distribution strategies in the phamaceutical industry
(Indian Institute of Management, Ahmedabad, 1994)
National publishing company: marketing of children's fortnightly magazine
In November 1990, Mr R Saxena, Marketing Manager of National Publishing Company, was considering alternative strategies to improve the sales of "Titli," a children's fortnightly vernacular magazine published by the ...
Role of corporate credit in pesticide marketing in India
(Indian Institute of Management Ahmedabad, 1998)
Distribution strategies and performance: a cross-national comparison of the automobile industry
This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ...
Marketing in spearhead strategic development organisations
The need for organizations that perform strategic developmental functions in society, especially the developing countries, has led to the emergence of a variety of special purpose organizations with the primary objective ...