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Trust and shopper patronage intentions: impact of congruity in store-shopper relationships
(2007)
This study develops a Value-Congruity model of Trust for understanding how shopper trust builds in a store and how shopper patronage intentions are impacted at different levels of store-shopper relationship quality. The ...
Dead capital and marketing
(2007-07-23)
The role of marketing in the organization
(2007-07-23)
How marketing of films makes duds profitable
(2007-07-23)
Taking an Indian brand to the world
(2007-07-23)
Consumer marketing with cricket
(2007-07-23)