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Some Thoughts on Marketing to EC
Experiences of designing a case based compulsory marketing course for a masters level programme in management
This paper describes authors' experiences of designing a case based compulsory marketing course for Post Graduate Programme (PGP) in Management (equivalent to MBA) at Indian Institute of Management, Ahmedabad (IIMA). Given ...
MMTC Limited: 1992 (B)
The case describes the strategies developed and changes planned by a large trading company to deal with a radically changed economic environment in India. MMTC Limited, a public sector company, found itself facing a likely ...
Indian Products Limited (B): Plan of Data Analysis and Inference Building
The Case (B) describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in Case (A) (MAR0303(A)). The objectives ...
Indian Products Limited (D): Market Positioning and Choice of the Concept
The Case (D) presents a MDS map of the products and concepts used in the research and the interpretation of the dimensions identified. It is possible to use Case (C) by itself of both cases (C) and (D). It would be helpful ...
MMTC Limited: 1992 (A)
It is a case of a large trading company faced with a radically changed economic environment. The case describes the situation of MMTC Limited, a public sector company under the Ministry of Commerce, in mid 1992. The economic ...
Indian Products Limited (A): Preparing a Plan for Data Analysis
The case can be used for preparing a plan of data analysis for data obtained through a structured instrument. The case describes the cooking medium market in India. It provides details of a research study to 1) assess ...
Indian Products Limited (C)
The cases can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in Case (C) are for ...
Maruti Udyog Limited
ISGEC (B): Product Adaptation and Pricing
The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia ...