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Paper on the vision, marketing & operation strategies, growth plan, and financial viability of the car service startup – “Beficaar”
(Indian Institute of Management Ahmedabad, 2022-12)
The Indian automotive industry ranks 4th globally with respect to the valuation of the Automobile Industry in India, 2021 (Automobile Industry in India, 2021). Currently, the Indian automobile industry contributes 7.1% to ...
Vim black: satire or washout?
(Financial Express, 2022-12-13)
Analysis of digital eavesdropping in targeted marketing
(Indian Institute of Management Ahmedabad, 2022-03-21)
As data and information have become more accessible than ever in today’s digital era, this has brought many opportunities for businesses to understand the customers. While marketers have started focusing on sophisticated ...
Understanding the impact on customer engagement with ad sequences
(Indian Institute of Management Ahmedabad, 2022)
The project will focus on whether the placement of the ad does really matter for the marketers or if it is just the marketers accepting whatever slot based on the auctions. If the placement of the ad matters due to product ...