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Pashu Khadya Company Limited
(2010-08-10)
This case emphasizes the criteria of mode choice selection for raw material procurement of Pashu Khadya Company Limited (PKCL). PKCL is engaged in the business of animal feed manufacturing and imports its main raw material, ...
CONCOR: Tea Transportation
(2010-08-19)
This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. ...
Rajashree Cement: Engine on Load
(2010-08-30)
The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by ...