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Effective brand building strategy for agriculture and processed food through online marketing
(Indian Institute of Management Ahmedabad, 2022-12)
The key backbone of the India's economy is agriculture. Every day, as the population grows, there is a
corresponding rise in the need for food. Due to the rising demand, the farming industry must adopt highspeed
semi- ...
Challenges of saving water: the adoption and impact of micro-irrigation technology in agriculture
(Indian Institute of Management Ahmedabad, 2022-04-06)
The large-scale use of traditional irrigation methods has pushed agriculture towards extensive and unsustainable water use. The thesis focuses on the adoption and impact of Micro-Irrigation (MI) technology, considered an ...