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Consumer learning and its impact on store format selection
(2008-11-09)
Although there has been a lot of research on learning and product/brand choice, there is a remarkable lack of linking this to store
format selection. As both learning types may occur simultaneously, studying their similarity ...
Loyalty Programmes: Practices, Avenues and Challenges
(Indian Institute of Management Ahmedabad, 2008)
Complexity of modern business requires managers to strive for innovative strategies to acquire and retain customers in any product market field. As acquiring new customers is getting costlier day by day, business organizations ...
Don't fight nature: yours and others
(2008-07-24)
The winter and fall seasons have lived upto their
nature. Retail Industry has seen the worst winter.
For the organised retailers this is the first real winter
after a very prolonged spring. I always wonder how
we try ...
Living in Bermuda triangle
(2008-07-24)
I
n my last article I had mentioned about the Indian retailers are passing through a Bermuda Triangle. It looks like they would have to
learn to live in this triangle for a long time, if the recent dip in the market is ...