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Now showing items 1-9 of 9
Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
(European Journal of Marketing, 2020-09-22)
Purpose
The purpose of this study is to construct and validate a generalizable scale to measure service induced perceived stress for customers of personal services with a high level of intangibles having both online and ...
Celebrity endorsements in destination marketing: a three country investigation
(Tourism Management, 2020-09-07)
The present study extends research on the role of celebrity endorsements in destination marketing by exploring various facets of the effect of celebrity endorsements in destination marketing on the consumer. More specifically, ...
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
(Elsevier, 2022-04-16)
Research on the effectiveness of destination logos is sparse. The present study introduces the idea of physimorphic (nature resembling) logos and explores its effectiveness on the tourist vis a vis non-physimorphic or ...
I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
(Emerald, 2022-07-06)
Purpose: The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of ...
The olfactory experience (in retail) scale: construction, validation and generalization
(Emerald, 2022-07-14)
Purpose: Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing.
Design ...
The changing portrayal of children in Indian advertisements: a comparative study of the three decades
(Emerald, 2022-05-17)
Purpose – This study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the changes in the portrayal of the children, ...
Celebrity co-creator or celebrity endorser? Exploring mediating and moderating factors in Marcom decision
(WILEY, 2023-12-19)
The present research delves into the concept of celebrity co‐creation from theconsumer behavior perspective. It explores the impact of the degree of a celebrity'sinvolvement with a brand (celebrity as an endorser vs. ...
Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decision
(Wiley, 2023-12-19)
The present research delves into the concept of celebrity co‐creation from the consumer behavior perspective. It explores the impact of the degree of a celebrity's involvement with a brand (celebrity as an endorser vs. ...
Circular value creation through environmental entrepreneurship initiatives: A case-based exploration
(Wiley, 2024-01-12)
The present study builds on the domain of circular economy and its subdomain circu-lar value creation to explore the entrepreneurial process of a small business in India.It aims to find how circular entrepreneurship as a ...