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Identifying the drivers of luxury brand sales in emerging markets: an exploratory study
(Journal of Business Research, 2020)
Luxury brands across the globe have made inroads into emerging markets (EM). While some brands have succeeded in one EM, they have failed to replicate their success in others. We investigate the drivers of luxury brand ...
Impact of institutional imprinting on the persistence of superior profits: a study of regulatory punctuation in India
(Journal of Business Research, 2020-12-10)
Drawing upon the literature on organizational imprinting, we examine how a firm’s history impacts its performance in subsequent periods. By considering the emerging market context of India, we present evidence that the ...