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Maggi Noodles: Challenges of Total Recall in India: Managing Corporate Environment
(Indian Institute of Management Ahmedabad, 2016-11-23)
Trouble was brewing for Nestle in India with a lab test finding MSG in Maggi noodles, a product brand which had been adjudged ‘most powerful’ and ‘most trusted’ in India;it was being banned in different parts of the country. ...