Now showing items 1-4 of 4
Dainik Bhaskar group is one of the largest newspaper groups of the country. The case describes their strategy and its implementation for entering Gujarat with a Gujarati newspaper. The context of a duopolistic and largely ...
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
(Indian Institute of Management, Ahmedabad, 1997)
Expert Advertising Agency
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...