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Now showing items 1-10 of 23
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
(Elsevier, 2022-04-16)
Research on the effectiveness of destination logos is sparse. The present study introduces the idea of physimorphic (nature resembling) logos and explores its effectiveness on the tourist vis a vis non-physimorphic or ...
Helping design well-rounded graduates
(Financial Express, 2022-06-20)
MPC acted to rein in inflation with focus on growth
(The Economic Times, 2022-06-23)
I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
(Emerald, 2022-07-06)
Purpose: The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of ...
Big-4 auditors and audit quality: a novel firm life-cycle approach
(Emerald, 2022-08-12)
Purpose: Firm-specific factors such as size, profitability, growth, risk and complexity, in addition to agency-related issues determine both auditor selection and firm life-cycle stage. This paper aims to examine whether ...
Global monetary policies and implications for financial flows to India and other emerging markets
(Springer, 2022)
This chapter reviews the experience of monetary easing by the central banks of advanced economies, which included large-scale purchases of financial assets and close to zero or negative policy interest rates, to counter ...
Outcomes of talent identification in economically liberalized India: does organizational justice matter?
(Elsevier, 2022-02-19)
Organizations in economically liberalized India face substantial challenges regarding the engagement and turnover of talent. By exploring the outcomes of the firm-level management practice of talent identification, we ...
Work–life balance indicators and talent management approach: a qualitative investigation of Indian luxury hotels
(Emerald, 2022-04-04)
Purpose – The purpose of the study is twofold: (1) it captures the work–life balance (WLB) experiences of
front-office employees to inductively classify a set of WLB indicators for the locally owned Indian luxury hotels
and ...
The changing portrayal of children in Indian advertisements: a comparative study of the three decades
(Emerald, 2022-05-17)
Purpose – This study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the changes in the portrayal of the children, ...
Governing by (in)visibilising: a case of waste materials, infrastructure and work
(Indian Institute of Management Ahmedabad, 2022)
India has a long history of condemning Dalits and Bahujans and later Adivasis to waste-work. Intersections and overlays of caste, gender, historic exclusion, and policy neglect are mired in waste-work – work that is essential ...