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One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage
(Wiley, 2022-11-27)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...
Towards dissemination, detection and combating misinformation on social media: a literature review
(Emerald, 2022-11-22)
Purpose
Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a comprehensive review of the emerging ...
Polarised social media discourse during COVID-19 pandemic: evidence from YouTube
(Taylor & Francis, 2022-04-11)
The onset of the COVID-19 pandemic has attracted significant attention on social media platforms as these platforms provide users unparalleled access to ‘information’ from around the globe. In spite of demographic differences, ...
Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)
When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ...
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)
Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ...
Devising marketing strategies for consumer facing brands via social listening
(Indian Institute of Management Ahmedabad, 2022-03-21)
Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)
This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...