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Relax, you can thrive without hustling too
(Mint, Ahmedabad, 2021-05-31)
Companies are putting employee well-being at the forefront, indicating hustling no longer be the preferred chioce in today's workplace
Social media is a 'magic mirror'
(Times of India, 2020-11-23)
Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers
(Indian Institute of Management Ahmedabad, 2020)
Today, internet challenges are one of many fads and sensations that occur online. Because of their popularity and reach, brands and other interest groups gain awareness on the content they are promoting. This research was ...
Social media analytics for hiring
(Indian Institute of Management Ahmedabad, 2020)
The paper aims to do a literature review of the existing resources on social media hiring prevalent within organizations today. The paper realises the advantages and the challenges involved in the process. It further looks ...
Understanding key engagement drivers for blockchain based voting
(Indian Institute of Management Ahmedabad, 2021-09-06)
Social media has seen a fast-growing adaption in the last one decade, driven by the increasing internet and smartphone penetration. Social Media has even become a source of information for many people, coming from accounts ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Influencers in social media marketing and future of the industry
(Indian Institute of Management Ahmedabad, 2021-12-14)
The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...
Viral marketing
(Indian Institute of Management Ahmedabad, 2021-08-07)
Brands are constantly getting on the viral trend bandwagon on various traditional and social media to
impact consumer behaviors. This would include but not be limited to moment marketing, meme
marketing, viral YouTube ...
Use of AI/ML methods on qualitative data to derive quantitative insights
(Indian Institute of Management Ahmedabad, 2021-09-07)
The rise of the internet based economy and social media usage has helped a brand or content
producer to get direct feedback from the user in the form of comments, likes or dislikes about
the functionality or the experience ...
The impact of social media on employee recruitment and selection
(Indian Institute of Management Ahmedabad, 2021-12-14)
Companies are not new to us and have been present since the 6th century. As the name suggests, companies are generally a group of people who come together to pursue a common goal. This goal can be economic profit, social ...