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What does aatmanirbhar mean for FMCGs in India?: how should they strategize their course of action?
(Indian Institute of Management Ahmedabad, 2020)
With COVID cases increasing every day at a whopping rate, Prime Minister Shri Narendra Modi, in one of his addresses to the nation, announced the “Aatmanirbhar Bharat Abhiyan” or “Self-reliant India Mission”. This is aimed ...