Search
Now showing items 1-3 of 3
From bazaar to Big Bazaar: Environmental influences and service innovation in the evolution of retailing in India, c. 1850-2015
(Emerald, 2018)
Purpose – This paper aims to understand the factors affecting the evolution of retailing in India since the
mid-nineteenth century.
Design/methodology/approach – This paper compares the trajectories of four distinct ...
The four eras of “marketing” in twentieth century India
(Emerald, 2018)
Purpose – The purpose of this study is to understand the evolution of “marketing” in the public and
corporate discourse of twentieth-century India.
Design/methodology/approach – The paper draws its inferences from an ...
Mass migration from rural India: A restudy of Kunkeri village in Konkan, Maharashtra, 1961-1987-2017
(Sage, 2018)
This article examines a particular village—Kunkeri—in Konkan, Maharashtra, characterized by persistent mass outmigration for over five decades, by combining a field study in 2017 with detailed ethnographic and statistical ...